Image: Cath Virginia / The Verge, Getty Images
Google and the government recently wrapped their search antitrust case, which ended in a judge finding Google to be a monopolist.
Google and the Department of Justice are facing off again, this time in a trial about whether Google has a monopoly in advertising technology markets.
The trial started on September 9th in a federal court in Alexandria, Virginia. The DOJ argues that Google has unfairly locked up the market for ad tech tools that publishers and advertisers rely on to monetize their websites and market their goods. Google retorts that it’s created efficient products that work well for customers and says it faces plenty of competition.
The trial comes on the heels of a historic ruling in favor of the government in a different antitrust trial against Google before a different judge. A DC District Court judge said Google had illegally monopolized the online search market. So, while the ad tech case proceeds, the government is simultaneously requesting ground-shaking remedies to restore competition in search.
Read on below for all of the updates and notes from the case.