The best 4K TV deals during Prime Day 2025

It’s tough to beat a 55-inch OLED TV selling for $800. | Image: Panasonic

Let me try to read your mind. You’re thinking of getting a new TV, yes, a 4K model with some sort of smart TV operating system that can provide instant access to your favorite streaming apps. Well then. With Prime Day underway, several TV models, as well as streaming devices and soundbars, are on sale. Some of them are much cheaper than we’ve seen before, while others are matching low prices that we haven’t seen in a while. Either way, it’s nothing but good deals below.

We aim to pair you with an excellent home theater upgrade or two that’ll make you so happy that you won’t be searching for this article come next year’s Prime Day. Scroll down for the best deals on affordable TVs, high-end OLED models, and discounted sound systems and streaming gadgets.

The best 4K TV deals

The most affordable 48-inch 4K OLED TV we’ve seen during Amazon Prime Day is actually happening at Best Buy. There you can get LG’s 48-inch B4 OLED for just $599.99, which is an unbeatable price. However, at Amazon Sony’s 48-inch A90K is $998, beating its previous lowest price by hundreds of dollars.

To some, 48 inches may be too small — we get it — so check out Panasonic’s 55-inch Z85 OLED, which runs Amazon’s Fire TV OS. It’s normally fairly affordable for its size at $897.99, but you can pick it up for $799.99 at Amazon. A 65-inch version of this model is just $200 more, costing $997.99 at Amazon.

Samsung’s 65-inch The Frame Pro is down to $1,897.99, which is relatively small $50 discount versus its previous low price. However, it originally sold for around $2,199.99. This model boasts an impressive Mini LED panel, and a jump from 120Hz in The Frame to 144Hz. One of its biggest upgrades is the wireless connect box, which wirelessly streams any and all HDMI video inputs straight to the TV.

Looking for an affordable TV running Roku software to make it super easy to jump into streaming apps? The company’s own 55-inch 4K smart TV is $249.99. It has never sold for less than $299.99 before, so these are some solid savings.

Amazon’s 55-inch Fire TV 4-series model isn’t quite as affordable as the Roku TV mentioned above. Yet, it’s $120 off for Prime Day, costing $339.99 at Amazon. This 4K TV comes pre-loaded with the company’s Fire TV OS, as you might expect. What you might not expect is that this TV looks pretty sharp considering its low cost, and it’s flush with ports (four HDMI ports, one of which is eARC, an ethernet port, optical audio, a headphone jack, and a coaxial connector for cable).

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